What ‘Mad Men’ Teaches Us About 21st-Century Marketing Pros

Saturday, 19 April 2014
News Roundup
In the (final) season opener of 'Mad Men', AMC's wildly successful TV series set on the Madison Avenue of the 1960s, the familiar business-school mnemonic the "Four P's" (Price, Product, Promotion, Place – in no particular order) was mentioned during a client meeting. So reports Forbes. Read more...

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